Ambassador Program

ambassador |amˈbasədər| • a person who acts as a representative or promoter of a specified activity.

You're more passionate about our events than most people. We want to reward you for that. Ambassadors are engaged in our series, helping to increase brand awareness, representing us and our brand online and at the events by answering questions about events, company policies, etc. 

You want to be an ambassador because you believe what we're doing is good, not because you want compensation.

There are 2 types of ambassadors:

If you're looking to help onsite on race day, check into the Civilian Production Corps or Volunteer programs.


Social Media Ambassadors

Overview

Social Media Ambassadors represent specific Vacation Races events online. There is no requirement to be present on race day, but you must have attended at least one VR event in order to be considered for the program.

  • Must have attended at least one Vacation Races event before applying
  • You represent a specific race and can help represent and promote that race online

Primary Responsibilities

Support: Help to answer other people’s questions/comments/complaints on social media. You’ve got direct access to Kaelee who will help you get answers quickly.

Contribute: Help to generate interesting/valuable content that other runners would appreciate

  • See interesting national park news? Post it to our Facebook page
  • See good tips for running at altitude? Post it to our Facebook page
  • If onsite at an event, help with Facebook Live streams
  • If onsite at an event, help run the Instagram stream (e.g., taking pictures on race day, hikes, good places to eat, etc.)
  • Twitter
  • Post-race reviews on your blog, review sites, etc.
  • etc.

Amplify: Social media algorithms make it difficult and expensive to spread the word about our events.

  • Check our Facebook/Instagram/Twitter/etc. profile regularly and share interesting posts to your own audience. (This is the most basic ambassador expectation.)
  • Spread the word about merch

How We'll Measure Success

  • Post VR content to your audience at least 1x/month (using a custom hashtag) Seems like a lot
  • Actively participate in the Facebook page for the race(s) you represent
  • Provide interesting content for your race’s Facebook page
  • Actively participate in our private VR Ambassadors discussion group
  • Attend monthly calls to discuss ambassador program updates, get/share tips for success, etc.

Benefits

  • 2 free guaranteed race entries for yourself (one for the race you represent, and one for any other single race)
  • Schwag: could include such things as t-shirts, stickers, hats, mugs, jackets, etc.
  • A seat on our Customer Advisory Board
  • End of season Ambassador party
  • Coupon code to share with your followers on social media
  • We'll help our audience get to know you better (e.g., "Congratulations to @JaneSmith, one of our rockstar Ambassadors for running her first ultramarathon!! Go Jane!!!")
  • Link from our Ambassadors page to wherever you'd like (e.g., Facebook, your website, etc.)
  • Private group chat for Ambassadors

FAQs

Coming soon


Local Ambassadors

Overview

Local Ambassadors represent the Vacation Races brand in a specific geographic region. You don't represent specific races (though many people may want to ask you questions related to the nearest races).

  • You represent the Vacation Races brand (not specific races) in your geographic region
  • Your main job is to help spread awareness of Vacation Races, be an advocate for running, and establish relationships with local runners and businesses (e.g., running stores, etc.)

Primary Responsibilities

  • Coordinate local events (e.g., group runs, meetups, Q&A sessions)​
    • Coordinate food (e.g., pizza). We’ll pay.
    • Coordinate a guest speaker (e.g., local runner, former olympian, dietitian, physical therapist, etc.)
    • Give away race entries and partner products at the meetup
    • Reach out to local running clubs
    • Livestream the event
  • Recruit volunteers locally to help at races

How We'll Measure Success

  • Local events (e.g., group runs, meetups, etc.) are coordinated and occurring successfully
  • You actively participate in the private VR Ambassadors discussion group
  • You attend monthly calls to discuss ambassador program updates, get/share tips for success, etc.

Benefits

  • 2 free guaranteed race entries for yourself to use on any single race
  • Schwag: could include such things as t-shirts, stickers, hats, mugs, jackets, etc.
  • A seat on our Customer Advisory Board
  • End of season Ambassador party
  • Coupon code to share with your followers on social media
  • We'll help our audience get to know you better (e.g., "Congratulations to @JaneSmith, one of our rockstar Ambassadors for running her first ultramarathon!! Go Jane!!!")
  • Link from our Ambassadors page to wherever you'd like (e.g., Facebook, your website, etc.)
  • Private group chat for Ambassadors

FAQs

Coming soon


Application Form


Comments

  • Becca says:

    When you mention having participated in a “Vacation Races event,” does that include the Virtual Running Club division of Vacation Races?

    I love virtual racing and have participated in numerous (20+) virtual races (probably 8 or so with Virtual Running Club just in the last year). This has actually inspired me to be on the lookout to participate in my very first live on-site group race. Never ever thought I would do that, but I’m hooked – all thanks to virtual racing. I even got my parents involved! I’m actively working with a local charity to help them learn about virtual racing and how some clubs do donations to charities. I think it would be lovely to be an Ambassador, but if participating in Virtual Running Club doesn’t qualify, I guess I will need to wait until I can find an event relatively near me and with a 5K component. I walk my races (medical conditions prevent me from running), so virtual racing has been a life-changer for me.

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